When Coventry City had the most beautiful programmes ever made

John Elvin went to Coventry in 1970 with a simple mission: to change the way football fans viewed the humble programmeBy Sam Diss for MUNDIAL, part of the Guardian Sport NetworkHow do you change something that people don’t realise needs changing? That was the question facing John Elvin when he and his young family moved from Hammersmith in south west London to the Midlands. West Bromwich Albion had poached him from his kitchen table.It was the late 1960s and John had been making a steady l