We Need To Rethink Audience Development

The reality for most organisations is that their value andsurvival increasingly demand competence – and coherence – across allaudience development. Many next-generation cultural organisations aredeveloping as ingenious social enterprises, learning to manage thiscultural triple bottom line. Of necessity, they have to do well to dogood. What matters is that an organisation is clear about its publicpurpose and priorities, and that it knows how to achieve them. – Arts Professional