UK Study: 2023 Audiences Rebounded From The Pandemic

Overall tickets sales in 2023 were 101% of what they were in 2019, the last complete year of data before Covid. More than half of audiences in 2023 were first-time bookers.54% of the audience had not attended before, a near record high in the decade, eclipsed only by the figure of 55% first-timers in 2013. – BachTrack