Theatres Are Experimenting With Varied Curtain Times — Again (And That’s A Good Thing)

It was only from the 1970s that American commercial theater settled on the rule: start at 8:00 for evening shows and 2:00 for matinees (maybe 3:00 on Sundays). COVID has loosened that rule — and though ticketholders have to pay attention, they now have more choice and flexibility. – The Stage