The BBC Has Dominated Audio Content In The UK. Now Podcasters Are Taking Root

While Britain hasn’t seen the cash influx — about $2 billion — that streaming and traditional media companies have spent snapping up the American podcasting companies in recent years, listening numbers here have surged. Nearly a fifth of the British adult population, more than 10 million people, now regularly listen to podcasts; entertainment and tech companies, investors and advertisers have been taking note. – The New York Times