Study: Does A Company’s Political Advocacy Affect Consumer Behavior? Yes. But…

That a company engaged in conservative or liberal politicalactivity did not affect Republicans’ opinions of that company, but itdid for Democrats. (As previously reported, Democrats didn’t care oneway or another if a Jones Corp engaged in liberal activities.) Thatmeans the 33% drop in opinion when Jones Corps engaged in a conservativeagenda was entirely driven by participants who identified as Democrats. – Harvard Business Review