Performing Arts “Crossover” Strategies Fail to Diversify Core Audiences, According to New Report

“Organizations should frankly assess whether they seek to expand audiences or whether they seek to expand audiences strictly for their artistic priorities, because these can be in tension. Organizations can choose to do either or both but should not conflate the two.” 
— Francie Ostrower, PhD, In Search of a Magic Bullet: Results from the Building Audiences for Sustainability Initiative
Barely a page into Ostrower’s magisterial report for the Wallace