Maybe Public Radio Stations Should Cut Two-Thirds Of Their Weekend Programming

Eric Nuzum: “The average number of unduplicated shows aired over Saturdays and Sundays is 25. Do all those programs help build audience? Station listeners — including even core listeners who love your station and are its heaviest users — usually listen for a total of one or two hours every weekend. By scheduling so many programs, most stations are offering a multiple of 10 times the amount of programming that most listeners will ever hear. If this programming so drastically ov