It’s all about the Vibes: Lessons from the election for arts marketers

What can we learn about arts marketing from how people consume information about elections? Here are three observations:Low information deciders: Even on important decisions, like who to vote for in elections, some people just don’t look into it that much. Some people literally decide who to vote for on the drive to the voting location. Arts marketing is often wordy and marketers throw more and more information at people, thinking that more information will help audiences decide to purcha