IKEA Has Turned Its Catalog Into An Audiobook

“When IKEA canceled its beloved print catalog last year, it hinted at plans to venture into new formats to better reach an increasingly internet-dependent customer base.” And so it did: “Published on Spotify, Audible, and YouTube, the IKEA Audio Catalog is essentially a quippy version of its 288-page product book.” But can you really use it to shop without any pictures? – Yahoo! (Quartz)