How we made the Keep Calm and Carry On poster

‘When I’m asked why it’s so popular, I always say the same thing: it’s cheaper than antidepressants’ The original poster was part of a trio designed during the second world war by the Ministry of Information. After the first two went out – Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory and Freedom Is in Peril / Defend It With All Your Might – scathing letters appeared in the Times saying they were patronising. I think that’s