How Has India Managed To Develop Over 100 Litarary Festivals?

“The answer is that festivals in India are only partly about books. They are a ‘spectacle’ offering music, dance, handicraft sales and food. Even the T.rex of them all, the Jaipur literature festival (which attracted 400,000 visitors last month according to its marketing team), would almost certainly attract fewer people without these extras.” – The Guardian