Frieze at 20 – the rebellious pop-up that changed art fairs for good

Twenty years on, London’s gathering of gallerists and collectors is big business but it began as a gamble inspired by the success of Tate Modern‘It was a surprise for Londoners, 20 years ago, when a big tent went up in the park; just what was it?” says Thaddaeus Ropac, the leading Austrian-born international gallerist, recalling the birth of the Frieze art fair in London. “But after two years, all the taxi drivers knew what was going on and it was beginning to define the