Experience: ‘I live as William Morris for three months a year’

It’s made me feel it’s OK to be an artist with a social purpose, though my wife hates the beardI have spent the first three months of the past six years trying to become the 19th-century designer and activist William Morris. I grow my hair and beard to look like him, while immersing myself in his work.On 24 March – his birthday – I dress as Morris and finish the quarter with some kind of absurd performance to highlight pressing social issues that he was concerned abo