‘Destruction of the human experience’: Apple iPad ad prompts online backlash

Ad featuring massive hydraulic press crushing cultural objects strikes wrong note with some – including Hugh GrantApple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books.The ad, launched by Apple’s chief executive, Tim Cook, on Tuesday, shows the machine squashing an array of items – ranging from a piano and a metronome to tins of pai