“Audiencing”: Introducing the Routledge Companion to Audiences and Performing Arts

Row X blog by Hannah Grannemann
I wish I had known the term “audiencing”[1] during my arts management career. Fumbling with my words in meetings, I tried to get others to see audiences as more than ATMs, obstacles to work around, or sleepy citizens in need of moral awakening. Joining a noisy, packed lobby, I also couldn’t find words to describe the buzzy post-show feeling of elation on opening night after having been present when performers and audience had become enmeshed, cr