Location, location, location: the meaning behind London fashion week venues

From the Freemasons’ Hall to a former Eurostar terminal, fashion show settings are increasingly varied and unusual. But what do they mean? As LFW kicks off, the Guardian’s architecture critic explains
From the soundtrack to the seating to the paper on which the tickets are printed, every element of a fashion show is orchestrated to send a message – and that includes the venue. Over the years at London fashion week, front rows have been constructed in deserted office buildings (