17-01-2018 12:08 via theguardian.com

YouTube to manually review popular videos before placing ads

Platform to ensure top content meets ‘ad-friendly guidelines’ following unease at scandals, but some vloggers may lose incomeVideos from YouTube’s most popular channels are to be subject to human review, as the Google platform attempts to use advertising money to reign in content producers following a series of scandals.For the first time, the company will be pre-emptively reviewing large swaths of its content to ensure it meets “ad-friendly guidelines”, raising the
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