21-10-2016 15:59 via marketingweek.com

YouTube takes a swipe at Facebook over silent videos

YouTube has joined Snapchat in taking a swipe at Facebook over watching videos without sound. Both Facebook and Twitter autoplay video ads without sound, leaving users to click on specific videos and ad if they want to hear anything.
YouTube said that 96% of its users now watch video with the sound on and that this “has an impact on advertising”.
“People come to YouTube to watch video with the sound on. It is really important to not scroll with the sound off,” said Peter
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