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IPA calls for suspension of micro-targeted political ads
The IPA is calling for a stop to “opaque and unaccountable” micro-targeted political advertising.
The UK trade body wants the UK Electoral Commission and political parties to address the issues of ads being targeted at users based on their data.
The IPA is also calling for all political advertising creative work to be listed for public display in a bid to increase transparency.
Sarah Golding, the IPA president, says: &ldqu