Why marketers should take notice of Amazon and Google’s connected home launches

The launch of Google Home next month will lend Google a physical presence in the connected homeWhenever technology giants like Amazon and Google enter a market, other brands tend to sit up and pay attention. In recent weeks both companies have taken big steps into the connected home, with Amazon launching its Echo home hub device in the UK and Google unveiling its Home controller during a press event this month. Besides pitting each brand against the other in the fight for supremacy over the &ls