Why continuous development is the key to meeting daily demands

For marketers, training and professional development can be a frequent headache. The fierce competition for the best jobs, combined with the rapidly changing nature of the discipline, puts pressure on everyone in marketing to continually update their skills. That is no easy task when the day-to-day duties of the average marketing job are already extensive and time consuming.
Marketing Week columnist and professor, Mark Ritson, offered a solution to this challenge last year with the launch o