Why 2016 will see the end of ‘digital’ : Mark Ritson presentation

Mark Ritson, academic brand consultant and Marketing Week columnist, recently gave a talk entitled ‘Why Social Media is Over-rated, Digital Marketing is Out-dated and why integration is the big word for 2016′ at the 2015 Media Forum in Canada.
Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the data and concludes that social is of limited use for brands.
So click play now to watch Mark tackle areas including:
Social vs tradi