What was the key to success for retailers over Christmas?

The festive trading quarter is one of the most important of the year for retailers, but they faced a perfect storm of challenges in the run-up to Christmas 2017.
Figures from the British Retail Consortium (BRC) show footfall was down by 3.5% in December, the biggest decline since March 2013, with high streets and shopping centres the hardest hit. And separate research by The Retail Think Tank shows the retail sector’s financial health in the so-called ‘Golden Quarter’ fell for