14-10-2019 21:27 via adage.com

Walmart subsidizing some vendors in price war with Amazon

Hold on to your smartphone—the holiday price wars between Walmart Inc. and Amazon are heating up.Walmart, the world’s largest retailer, has introduced a program to temporarily lower the price consumers pay for some items on its marketplace site, where third-party vendors pay Walmart a fee to list their goods. The merchants selling on the site, however, will still be paid the same amount that was listed before the cuts, with Walmart subsidizing the difference, according to a desc
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