Volkswagen thumbs nose at crisis management convention with new ads

The playbook for surviving a brand crisis usually goes like this: Apologize, wait out the storm, change the conversation. But with a new campaign, Volkswagen has upended conventional wisdom by digging up its diesel emissions scandal that erupted four years ago. It’s a risky move considering that the average car buyer has put the scandal in the rear-view mirror, evidenced by VW’s recent positive sales trends.The effort–which began earlier this week with an expensive TV spot