Viacom on why we’re entering the ‘golden age’ of advertising

Over recent years the phrase ‘golden age’ has been thrown around routinely to describe TV, which, largely due to the success of critically acclaimed shows such as Breaking Bad and True Detective, is now seen as a creative medium that’s every bit as ripe as cinema.
And following its success, advertising is now experiencing a golden age of its own, according to Lee Sears, VP and head of commercial innovation for Viacom’s Velocity ad business.
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