Top ad spenders, in-house talent, retail sales: 5 killer stats to start your week

1. UK’s top ad spenders tighten their belts
Procter and Gamble (P&G) has overtaken Sky to reclaim its position as the top spender on traditional advertising in the UK. P&G spent £186.5m in 2018, down from £196.4m in 2017 but enough to make it the best spender. Sky’s expenditure declined 30% year on year to £124.2m.
Unilever fell out of the top three advertisers for the first time in five years coming in at number seven with spend down 29.2% to £82.9m