13-07-2018 15:00 via adage.com

The new challenge of China's emerging affluent class: juggling it all

With incomes rising and lifestyle choices expanding, the motivations of China's emerging affluent classprimarily consumers in their 30s and 40sare evolving rapidly. Compared to 10 years ago, they are driven by the challenges of balancing multi-dimensional roles, rather than merely achieving basic professional success.What does that mean? For one, China's upper middle class invests in "experiences" to provide a broad worldview. From sharpening expertise in health and wellness to exploring differ
Read more »