The new AO.com advert: the media has never seemed so out of touch

The electrical retailer’s attempt to unite the population with the help of a TV talent show just makes them look disconnected Related: The new Shell advert: a CBeebies eco-utopia, with added Pixie Lott The media has no idea what is going on with the general public any more. It wasn’t those “nailed-on” exit polls, the vindication of Nigel Farage or witnessing The Donald’s cocktail sausage fingers dance their way to the presidency that convinced me of this fact, but i