The fake news effect: What does it mean for advertisers?

Consumer confidence in media has taken a significant hit following the rise of ‘fake news’. New research shown exclusively to Marketing Week shows a marked decrease in the trust of mainstream media in the UK as a result of widespread misreporting and false information, which not only damages the media outlets themselves but could have an impact on the brands that choose to advertise with them.
Although the problem is perhaps more rife in the US, UK consu