The digital signal is improving at ITV – finally | Nils Pratley

Traditional ad revenue may be suffering – but, crucially, streaming service ITVX is starting to deliver incomeIt’s been two years exactly since Carolyn McCall, chief executive of ITV, sent the share price crashing by 27% in a day as she announced a plan to ramp up the broadcaster’s adventures in streaming by launching ITVX. The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over