21-10-2016 14:15 via marketingweek.com

Tesco, Unilever and Asos: 5 things that mattered this week

Tesco’s price spat sends Unilever’s brand perceptions plunging
It made national headlines but was short-lived, as the pricing row between Tesco and Unilever ended within 24 hours. It was caused after Unilever reportedly raised the price of its products by 10% in a bid, it said, to offset the higher cost of importing caused by the weak pound following the Brexit vote. In response, Tesco decided to pull dozens of Unilever’s brands from its shelves.
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