Tanya Joseph: For brand safety, look to insight not algorithms

Photographer: Rehan JamilBrand safety and the perils of online advertising have been in the news lately, but concerns about brand safety are not new.
The issue of the editorial content sitting next to your ad has been something marketers have fretted about forever and a day. What airline CMO wants to see their latest ad sitting alongside news of a plane crash in the newspaper, or toymaker see a 48-sheet poster outside a park where a child has died? If it happens in print and out-of-home, y