Sarah Vizard: Huawei has the products, now it needs the brand to match

Huawei launched its new flagship smartphone, the Mate 20, as only tech companies know how – at a huge event at the Excel Centre in London yesterday (16 October) that had the requisite pop star performances, product demos and fawning bloggers.
Ostensibly a press conference, it was clear the audience was at least in part made up of people already converted to the cult of Huawei. Each new product announcement was greeted with rounds of applause and whoops of joy, while features including its