Salary Survey 2017: Marketing is still misunderstood by businesses

Marketing is still seen as a cost rather than an investment by businesses, according to more than half of marketers responding to Marketing Week’s annual Career and Salary Survey.
Despite efforts across the industry to break down internal silos and encourage inter-departmental collaboration, 61.8% of marketers believe marketing is only somewhat understood or not understood at all by their business as a whole.
The survey of 3,435 marketing and digital professionals, conducted in colla