Sainsbury’s drops Christmas ad blockbusters for festive singalong

Sainsbury’s is moving away from one-off ‘Christmas ad specials’, instead extending its ‘Living Well’ campaign into Christmas but giving it a festive flavour.
The campaign, ‘Every Bit of Christmas’, centres around an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas from pigs in blankets to novelty socks and Brussels sprouts. Created by agency Wieden+Kennedy, it features members of the public and Sainsbury&rsq