Roger Lambert obituary

Pioneering director of commercials for ITV who introduced Arthur, the Kattomeat cat, and Captain Birds EyeWhen ITV was launched in 1955, many people seized the opportunity to make programmes for the new television channel. But Roger Lambert, who has died aged 96, was a visionary director who saw the potential for a whole new industry in Britain – producing commercials for the small screen.When the BBC’s competitor began broadcasting in the London area on 22 September, one of the firs