‘Relentless’ digital growth boosts UK marketing budgets but pace remains weak

UK marketers revised their internet budgets up to the joint-strongest levels in 11 years during the second quarter of 2018, according to the IPA’s latest Bellwether report, marking nine years of consecutive upward revisions to this category and boosting overall growth to marketing budgets.
Marketers displayed a noticeable drive towards digital-based advertising in Q2, with the net balance of firms (+22.7%) reporting upward revisions to their internet marketing budgets – a signi