Reform MP’s claim about ‘adverts full of black and Asian people’ omits profitability for companies

Sarah Pochin’s anger not shared by brands who find that more diversity in commercials is great for their bottom lineSarah Pochin’s claim on Saturday that she was driven mad by “seeing adverts full of black and Asian people” might have seemed like another hard-right hard sell from a politician who used one of her first sessions in the Houses of Parliament to ask Keir Starmer if he’d “ban the burqa”.The Runcorn and Helsby MP was later forced to apologise,