Only a third of businesses completely understand marketing

Being understood by the wider organisation and working within a company that values your worth is integral to the happiness of marketers. Of those questioned, 34.8% say marketing is completely understood by their company, where it is seen as an investment and placed at the heart of everything.
This is compared to 50.2% who say marketing is somewhat understood by their company and 13.5% who say marketing is not understood at all by the rest of the business.
According to Marketing Week’