18-01-2018 14:32 via marketingweek.com

Nestlé launches pink KitKat and Lidl slows US plans: International round-up

Nestlé launches naturally pink KitKat in Japan to appeal to millennials
Nestlé is launching a pink KitKat variant made from ruby cocoa beans, in a bid to appeal to a younger audience. The new bars will be launched in Japan and South Korea before being rolled out to other countries including the UK.
The newly developed chocolate is naturally pink in colour and Nestlé claims to be the first company in the world to commercialise it.
Sandra Martinez, head of confectionery strate
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