Mr & Mrs Smith’s Julian Diment on why it’s a ‘golden age’ for customer-focused marketers

Julian Diment didn’t originally plan to be a marketer. He did a law degree and hoped to be a barrister, but three days into a two-week internship at a barrister’s chambers realised it wasn’t the job for him.
Diment admits there was no “serious moment of reflection” when he decided to go into advertising. He was working in a bar and got talking to some people who worked at Boase Massimi Pollitt (BMP, the precursor to DDB London) and who invited him to do an internsh