20-01-2017 16:07 via marketingweek.com

Moneysupermarket, Sainsbury’s and easyJet: 5 things that mattered this week

Ad budgets hold up among Brexit uncertainty
Despite growing uncertainty around Brexit, the IPA’s latest Bellwether report shows marketing budgets are holding strong. More than a quarter (26.3%) of marketers suggested an increase in their ad budget forecasts during the last quarter of 2016, marking the 17th quarter of growth in a row.
And marketers spending more is good for the economy judging by the results of a separate study published by the World Federation of Advertisers. It revealed
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