25-07-2017 18:25 via marketingweek.com

McDonald’s claims it has ‘only scratched the surface’ with food delivery as sales soar

McDonald’s says it is scaling its food delivery “faster than ever before”, as the UK market boasts its strongest quarterly sales growth for the company in 43 years.
The fast food brand revealed its second quarter results this afternoon (25 July), which showed that global comparable sales increased 6.6%. Its consolidated revenues decreased 3% in the quarter, which the brand said is due to its refranchising programme.
Speaking on an analyst call, CEO Steve Easterbrook said t
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