May the fizz be with you: how a $10 Chilean beer ad took on Star Wars

After being posted on X and becoming a feature on Stephen Colbert’s Late Show, the 2003 commercial that sees Obi-Wan Kenobi hand Luke Skywalker a cold beer has gone viral‘Your father wanted you to have this when you were old enough”, Obi-Wan Kenobi tells a wide-eyed Luke Skywalker in the 1977 Star Wars film, A New Hope. Obi-Wan moves to fetch the precious item – an ice-cold bottle of Chilean lager, Cerveza Cristal.Cue enthusiastic brand jingle, and cut! Continue reading..