Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy

Last week was a busy one for marketers. In addition to the Festival of Marketing, the IPA was running Effectiveness Week, the pinnacle of which is the Effectiveness Awards.
Congratulations is due to all the winners, especially Audi and BBH for taking home the grand prix, but it was the Direct Line Group (which includes the Churchill, Privilege, Green Flag and Direct Line brands) and its gold for ‘best new learning’ that struck me as the most fascinating win of the night.
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