L’Oréal, McDonald’s, M&S: 5 things that mattered this week and why

L’Oréal talks sense on ‘digital’ marketing
L’Oréal has a new European marketing boss in Stéphane Bérubé and he took the opportunity on his first meeting with the marketing press to talk about his priorities for the company. One of his biggest is a strategy he calls O+O – or how to drive sales for both online and offline. Currently about 20% of L’Oréal’s sales come through ecommerce channels, but the company wants