17-02-2017 14:18 via marketingweek.com

Kraft Heinz tries to buy Unilever to create ‘leading consumer goods company’

Kraft Heinz has approached fellow FMCG giant Unilever about combining the two groups to create a “leading consumer goods company with a mission of long-term growth and sustainable living”.
Although Unilever has rejected the approach, Kraft Heinz says it will persist and “looks forward to working to reach an agreement on the terms of a transaction”.
The surprise move has been welcomed by Unilever’s shareholders, with its share price rising by more than 15% to record
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