John Lewis puts focus on social media with 360 ad trial and new hire

John Lewis is trialling 360 video as part of a broader focus on social marketingJohn Lewis is in the process of hiring a head of brand and social marketing as it looks to up its focus on social media and differentiating the shopping experience.
The move comes after Rachel Swift, who was head of brand marketing, left to take on a new role as brand director and head of creative at O2. She has been at John Lewis since 2010 and spent four years in her most recent role, but John Lewis looked externa